Budweiser announced on April 30 that it is launching a nationwide campaign to celebrate its 150th anniversary, coinciding with the United States’ upcoming 250th birthday. The company said the campaign will focus on bringing people together and honoring Budweiser’s long-standing presence in American life.
The campaign highlights Budweiser’s role in American celebrations over generations and includes new advertising, limited-edition cans, continued charitable partnerships, and a tour by the Budweiser Clydesdales. Todd Allen, Senior Vice President of Marketing for Budweiser at Anheuser-Busch, said: “As Budweiser marks 150 years and America celebrates its 250th birthday, we’re reflecting on the role this iconic American brand has played in bringing people together across generations. From the farmers and brewers to the drivers and communities we serve, Budweiser has always been about the people and the moments celebrated over our iconic high-quality American Classic Lager.”
A new national television commercial titled “Great Delivery” will showcase how Budweiser reaches communities across America. The spot continues themes from previous campaigns such as “Made of America” by focusing on workers who deliver beer nationwide. The brand also plans to reintroduce limited-edition patriotic cans.
Budweiser reaffirmed its commitment to supporting military families through its partnership with Folds of Honor. Anheuser-Busch and its partners have donated $37 million to Folds of Honor over sixteen years, helping fund more than 7,400 educational scholarships for families of fallen or disabled service members and first responders. This year’s program will donate up to $1.5 million from sales at restaurants and bars throughout 2026.
The famous Budweiser Clydesdales are set for a national tour that will raise awareness for Folds of Honor at events including state fairs and parades. First introduced in 1933 after Prohibition ended, these horses remain an enduring symbol of both Budweiser’s heritage and broader American tradition.
Eberhard Anheuser acquired a brewery in 1860 while Adolphus Busch brought his family background from Germany into building what would become Anheuser-Busch according to the official website. Today, Anheuser-Busch operates breweries across the country with St. Louis as its flagship site according to the official website, employs thousands nationwide according to the official website, supports community well-being through job creation and local initiatives according to the official website, focuses on beverage innovation according to the official website, and pioneered artificial refrigeration for beer distribution according to the official website.
Looking ahead, company representatives say they hope this summer’s efforts inspire Americans “to come together and pick up a Budweiser to celebrate the moments that connect us all.”
