Bud Light and Post Malone announced on April 16 the release of Bud Light x Posty Co. Minis, a new limited-edition product marking ten years of partnership between the beer brand and the musician.
The launch is intended to celebrate their decade-long collaboration with fans, offering smaller bottles and cans designed for social occasions. The Bud Light x Posty Co. Mini 7-ounce bottles and 7.5-ounce cans will be available to those over age 21 at participating retailers starting May 4, as well as at events surrounding the Stagecoach Festival.
Todd Allen, Senior Vice President of Marketing for Bud Light at Anheuser-Busch, said: “We’ve had an unparalleled, decade-long partnership with Posty, and it was only right we celebrate the milestone accordingly. Our Bud Light x Posty Co. Minis are a culmination of 10 years of true collaboration and authentic intertwining of our brands. It’s been an honor to join Posty on his journey for the last 10 years, and we cannot wait to continue our partnership with a product we know both of our fans will love.”
The minis feature blue packaging along with Malone’s “Posty Co.” logo, buzzsaw blades, and chains—elements reflecting his personal style. Ahead of summer in the United States, these smaller packs are aimed at keeping beers cold longer during gatherings among friends.
“When Bud Light and I realized we’ve been teaming up for 10 years, we knew we had to do something … small! It’s a simple thing: if the Bud Lights are mini, they stay cold longer for you and your buddies to enjoy. Genius, if I say so myself,” said Malone in a statement.
As part of this announcement, Bud Light released a short film titled “The Smallest Bar in the West” featuring Malone discovering a tiny bar after his RV breaks down in the desert. Fans attending Stagecoach can visit pop-up versions of this bar outside festival grounds from April 23-25 or inside on April 26 before Malone’s headline performance.
Anheuser-Busch has played an important role in brewing since its origins in the nineteenth century when Eberhard Anheuser acquired a brewery in St. Louis that later became central to company operations alongside founder Adolphus Busch according to its official website. The company supports communities through job creation and local initiatives according to its official website, operates breweries across America including its flagship facility in Missouri according to its official website, employs thousands nationwide according to its official website, focuses on beverage innovation according to its official website, pioneered refrigerated railcars for distribution according to its official website, produces more than one hundred beverage brands while prioritizing sustainability according to its official website.
Fans can find more information about upcoming releases by visiting www.BudLight.com.
